Fractional CMO.
A fractional CMO is a senior marketing leader who runs your strategy part-time, so you get direction without paying for a full-time executive hire. They own the marketing plan, set the channel mix, manage the budget, and direct whoever does the execution, whether that's your team, freelancers, or an agency. For funded startups and growing SMBs in West Palm Beach, this fills the gap between needing someone to run marketing and not being ready to justify a six-figure CMO. You get senior marketing leadership without the headcount.
Engagement at a glance
- Based in
- West Palm Beach
- Reach
- Local + remote
- Cadence
- Weekly demos
- Team
- Small, senior
- Reporting
- Live dashboards
- Lock-in
- None
How we think about it
Compound work. No shortcuts. A year of steady craft beats a month of tricks every time.
The honest version of fractional cmo.
We start with a current-state audit: your funnel, budget, channels, team, and what's actually working. From there we build a real marketing plan, set quarterly priorities, decide where the money goes, and oversee the people doing the work, including hiring and vendor decisions. You get weekly cadence, a live dashboard you can check any time, and honest calls on what to cut. This is compound work. We build systems that keep paying off, not a month of tricks that fade.
Most agencies sell this as a cheat code. It isn't. It's a craft, and we treat it that way. Our engagements start with a read of your current state and a plan we can stand behind. Then we get to work.
Deliverables, not deliverance.
Current-state audit of funnel, budget, and channels
A clear-eyed read on what's working and what's wasting money
Quarterly marketing plan and channel mix
Priorities your team can execute in order, not a pile of tactics
Budget planning and spend allocation
Spend that goes where it earns, with no vanity line items
Hiring, freelancer, and vendor oversight
The right people on the work without a bad full-time hire
Weekly cadence with a live reporting dashboard
Direction every week and numbers you can check yourself
Questions we hear every week.
What does a fractional CMO actually do?
A fractional CMO owns your marketing strategy part-time. That means the plan, the channel mix, the budget, and directing whoever does the execution. They don't usually do the hands-on work themselves; they decide what gets done, in what order, and by whom, then hold it to results. Think senior direction without a full-time salary.
How much does a fractional CMO cost compared to a full-time hire?
A full-time CMO in Florida typically runs well into six figures once you add salary, bonus, equity, and benefits. A fractional engagement is a fraction of that because you're paying for senior judgment a few days a month, not a full-time seat. The exact retainer depends on scope and cadence, and we'll quote it plainly before you commit. No long lock-in contracts.
When does it make sense to hire a fractional CMO instead of a marketing manager?
Hire a manager when you know the plan and need someone to run it. Bring in a fractional CMO when you need the plan itself: positioning, channel strategy, budget logic, and decisions about who to hire next. It's a fit for funded startups and growing SMBs that have execution capacity but no senior person setting direction. A common path is to use us as your outsourced marketing director to build the strategy, then hand it to an in-house lead.
Pairs well with these.
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Ready for an audit?
Tell us about your project. We'll come back with a plan that fits your goals and your budget, usually within a week.