Notes from the
studio.
Writing about the craft. SEO, design, marketing, and the mistakes we're currently making so you don't have to.

Google Ads for Local Businesses: Is PPC Worth It?
Google Ads can deliver immediate leads for local businesses, but is the investment worth it? This guide breaks down how PPC works for local companies, what to expect in terms of costs, and how to decide between doing it yourself or hiring an agency.

WordPress vs Custom Website: Which One Is Right for Your Business?
Honest comparison of WordPress and custom-built websites. Pros, cons, costs, and when each option makes sense for your business.

Small Business SEO in West Palm Beach: A Complete Guide
Local SEO is the most cost-effective way for small businesses in West Palm Beach to attract new customers. This complete guide covers everything from Google Business Profile optimization to local citations and on-page SEO basics.

How to Choose a Web Design Agency in West Palm Beach
Finding the right web design agency in West Palm Beach can make or break your online presence. Here is what to look for, what to avoid, and the questions you should ask before signing a contract.

Do I Need a Website for My Business? (Yes, and Here's Why)
81% of consumers research online before buying. If you do not have a website, you are losing customers to competitors who do. Here is why it still matters.

Website Redesign Cost: What to Budget in 2026
How much does a website redesign cost? Real budget ranges by scope, what drives cost up, when you need a full redesign vs. a refresh, and timeline expectations.

How Much Does SEO Cost? A Realistic Pricing Guide
Real SEO pricing for 2026. Monthly retainers, project-based work, what you get at each price point, and how to calculate if it is worth the investment.

How Much Does a Website Cost in 2026? Real Numbers, No BS
Honest website pricing breakdown by type: DIY builders, template sites, custom builds, and web apps. What you actually get at each price point.

SEO for Small Business: Everything You Need to Know in 2026
A plain-English guide to SEO for small business owners. Covers Google Business Profile, on-page SEO, reviews, costs, timelines, and when to hire help.