Notes from the
studio.
Writing about the craft. SEO, design, marketing, and the mistakes we're currently making so you don't have to.
How to Optimize Your Google Business Profile to Win the Map Pack
The honest, step-by-step overview of how to optimize your Google Business Profile and rank in the local map pack, plus a clear-eyed look at what the work actually takes.
How to Show Up in ChatGPT, Perplexity, and Google AI Overviews
A plainspoken walkthrough of how AI engines pick their sources, and the real work of getting your business cited in ChatGPT, Perplexity, and Google AI Overviews.
How to Run a Conversion Rate Optimization Program
A practical, no-hype walkthrough of running a real conversion rate optimization program, from research to A/B testing to statistical significance, plus an honest look at the traffic, tools, and time it takes.
How to Earn Backlinks with Digital PR
A practical, honest overview of how to get backlinks through digital PR: data studies, expert commentary, HARO/Qwoted, journalist outreach, and local press, plus why bought links hurt.
How to Build a Lead Generation System for Your Business
A step-by-step overview of building a lead generation system, inbound and outbound, with an honest look at the tools, time, and judgment it actually takes.
How to Do Keyword Research (a Practical Guide)
A plainspoken, step-by-step look at how to do keyword research that actually moves rankings, plus an honest take on the tools, time, and judgment it really takes.
The Technical SEO Audit Checklist
A step-by-step technical SEO audit checklist covering crawlability, indexation, site architecture, Core Web Vitals, internal linking, schema, and redirects, with an honest look at why finding problems is easy and fixing them is the real work.
Local SEO for Small Business: A Step-by-Step Guide
A step-by-step overview of local SEO for small business owners, from Google Business Profile to citations, reviews, and local landing pages, plus an honest look at the ongoing grind it takes to keep rankings.
Med Spa Marketing in South Florida: The Playbook
A step-by-step look at how med spa marketing actually works in South Florida: ranking for treatment terms, turning Instagram into booked appointments, building reviews, and advertising within the medical rules. Useful, honest, and clear about where it gets hard.
How HVAC Companies Win Local Search
A step-by-step overview of how HVAC companies actually rank in local search and turn it into booked jobs, with an honest take on lead resellers versus owning your own pipeline.