Notes from the
studio.
Writing about the craft. SEO, design, marketing, and the mistakes we're currently making so you don't have to.
Med Spa Marketing in South Florida: The Playbook
A step-by-step look at how med spa marketing actually works in South Florida: ranking for treatment terms, turning Instagram into booked appointments, building reviews, and advertising within the medical rules. Useful, honest, and clear about where it gets hard.
How HVAC Companies Win Local Search
A step-by-step overview of how HVAC companies actually rank in local search and turn it into booked jobs, with an honest take on lead resellers versus owning your own pipeline.
Roofing Marketing: Owning Storm-Season Leads
A step-by-step overview of roofing marketing built for Florida storm season: rank before the storm hits, run Local Services Ads and Google Search the right way, and earn trust with insurance and financing content. Honest about the work, the tools, and the storm-chaser competition.