Notes from the
studio.
Writing about the craft. SEO, design, marketing, and the mistakes we're currently making so you don't have to.
How to Build a Lead Generation System for Your Business
A step-by-step overview of building a lead generation system, inbound and outbound, with an honest look at the tools, time, and judgment it actually takes.
Google Ads for Local Businesses: A Practical Guide
A plain-English walkthrough of how Google Ads actually works for a local business, from account structure to conversion tracking, and an honest look at why it eats spend without someone watching it daily.
Email Lifecycle Flows That Sell on Autopilot
A practical walkthrough of the lifecycle email flows that drive revenue, from welcome to win-back, and an honest look at the list hygiene, copy, and judgment the work actually requires.
Short-Form Video That Actually Converts
A step-by-step look at how short-form video gets made well: writing hooks, scripting, shooting clean footage, captioning, and squeezing a week of posts out of one shoot. Plus an honest take on the effort it takes.