Notes from the
studio.
Writing about the craft. SEO, design, marketing, and the mistakes we're currently making so you don't have to.
How to Run a Conversion Rate Optimization Program
A practical, no-hype walkthrough of running a real conversion rate optimization program, from research to A/B testing to statistical significance, plus an honest look at the traffic, tools, and time it takes.
How to Earn Backlinks with Digital PR
A practical, honest overview of how to get backlinks through digital PR: data studies, expert commentary, HARO/Qwoted, journalist outreach, and local press, plus why bought links hurt.
How to Do Keyword Research (a Practical Guide)
A plainspoken, step-by-step look at how to do keyword research that actually moves rankings, plus an honest take on the tools, time, and judgment it really takes.
The Technical SEO Audit Checklist
A step-by-step technical SEO audit checklist covering crawlability, indexation, site architecture, Core Web Vitals, internal linking, schema, and redirects, with an honest look at why finding problems is easy and fixing them is the real work.