Notes from the
studio.
Writing about the craft. SEO, design, marketing, and the mistakes we're currently making so you don't have to.
Roofing Marketing: Owning Storm-Season Leads
A step-by-step overview of roofing marketing built for Florida storm season: rank before the storm hits, run Local Services Ads and Google Search the right way, and earn trust with insurance and financing content. Honest about the work, the tools, and the storm-chaser competition.
Google Ads for Local Businesses: A Practical Guide
A plain-English walkthrough of how Google Ads actually works for a local business, from account structure to conversion tracking, and an honest look at why it eats spend without someone watching it daily.
Email Lifecycle Flows That Sell on Autopilot
A practical walkthrough of the lifecycle email flows that drive revenue, from welcome to win-back, and an honest look at the list hygiene, copy, and judgment the work actually requires.
Short-Form Video That Actually Converts
A step-by-step look at how short-form video gets made well: writing hooks, scripting, shooting clean footage, captioning, and squeezing a week of posts out of one shoot. Plus an honest take on the effort it takes.
Google Ads for Local Businesses: Is PPC Worth It?
Google Ads can deliver immediate leads for local businesses, but is the investment worth it? This guide breaks down how PPC works for local companies, what to expect in terms of costs, and how to decide between doing it yourself or hiring an agency.
WordPress vs Custom Website: Which One Is Right for Your Business?
Honest comparison of WordPress and custom-built websites. Pros, cons, costs, and when each option makes sense for your business.
Small Business SEO in West Palm Beach: A Complete Guide
Local SEO is the most cost-effective way for small businesses in West Palm Beach to attract new customers. This complete guide covers everything from Google Business Profile optimization to local citations and on-page SEO basics.
How to Choose a Web Design Agency in West Palm Beach
Finding the right web design agency in West Palm Beach can make or break your online presence. Here is what to look for, what to avoid, and the questions you should ask before signing a contract.
Do I Need a Website for My Business? (Yes, and Here's Why)
81% of consumers research online before buying. If you do not have a website, you are losing customers to competitors who do. Here is why it still matters.
Website Redesign Cost: What to Budget in 2026
How much does a website redesign cost? Real budget ranges by scope, what drives cost up, when you need a full redesign vs. a refresh, and timeline expectations.